GR Project 175 Beer Label Competition
This Project asked Kendall students to create beer can labels that represent the city of GR (Grand Rapids, Michigan) in celebrating 175 years of growth. I entered 2 labels into the competition, Flora and Waves, both representing integral parts of the heart of Grand Rapids. Flora took the second place slot.
Scope
Concept
Mockup
Digital Art
Entry #1 Flora
Rooted in the natural beauty of Grand Rapids, this design highlights the city’s diverse flora, from towering oaks to delicate wildflowers. The intricate, hand-drawn botanical illustrations celebrate the rich ecological heritage that has flourished alongside the Grand River. The soft, natural blue palette evokes a sense of tranquility and connection to the land, paying homage to the landscapes that have nurtured Grand Rapids’ growth for 175 years.
Entry #2 Waves
This design celebrates the dynamic energy of Grand Rapids, drawing inspiration from the Grand River’s flowing currents. The bold, fluid waves symbolize movement, growth, and the city’s ever-evolving spirit, while the bright yellow kayakers reflect the adventurous, community-driven nature of Grand Rapids. The deep blue color palette honors the city’s strong connection to its waterways, making this design a tribute to the river that has shaped its past, present, and future.
