In my endeavor to refresh an established brand, I selected Aperitivo at the Downtown Market, Grand Rapids, recognizing its outdated aesthetic. Through thorough research, I uncovered a profound appreciation for charcuterie alongside uninspiring designs. Leveraging these insights, I embarked on a mission to inject Aperitivo with vibrant hues and dynamic energy, crafting a branding that not only catches the eye but also revitalizes the shelf, inviting all to indulge in its newfound allure. This is a project that I've revisited as I've grown both as an artist and a person bellow is a history of multiple interpretations that I am proud of.
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Continue below and view past interpretations
This is an early concept for the website and website banner.
I created this rotation effect in Figma using layers and prototyping, along with the plugin arc to create curved type. Prototyping and responsiveness is one of my favorite parts of website design, for many it can understandably get too difficult, but when done successfully I believe it can make any design look stunning.
This is featured in an early concept for the site.
Created using Adobe Illustrator, Photoshop, After Effects, and Figma, images and mockups sourced from Freepik and Adobe Firefly.