Aperitivo Rebrand
In my endeavor to refresh an established brand, I selected Aperitivo at the Downtown Market, Grand Rapids, recognizing its outdated aesthetic. Through thorough research, I uncovered a profound appreciation for charcuterie alongside uninspiring designs. Leveraging these insights, I embarked on a mission to inject Aperitivo with vibrant hues and dynamic energy, crafting a branding that not only catches the eye but also revitalizes the shelf, inviting all to indulge in its newfound allure. This is a project that I've revisited as I've grown both as an artist and a person bellow is a history of multiple interpretations that I am proud of.
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Continue below and view past interpretations
Scope
Branding
Logo
Web Prototype
Packaging
Before
After
Style Sheet
Sketches
Website
Aperitivo Branding
Billboard
Physical Menu
Logo Animation
Figma Rotation Experiment
Early Website Banner Concept
Created using Adobe Illustrator, Photoshop, After Effects, and Figma, images and mockups sourced from Freepik and Adobe Firefly.
