EveryShade, Band-aid Ad Campaign
Every Shade is a brand ad campaign that promotes bandages for all skin tones, redefining them as more than medical products by emphasizing inclusivity and representation. Developed using Adobe Illustrator and Photoshop, the campaign blends beauty industry aesthetics with bold typography and a refined color palette, featuring out-of-home ads, guerrilla marketing, and social media content to highlight the importance of diverse and seamless coverage.
Scope
Concepting
Packaging
Posters
Billboard
Guerilla Marketing
Social Ads
Logo
Style Sheet
Sketches
Posters
Guerilla Ad
Billboard
Packaging
Poster Alternates
I designed these posters for this campaign, but felt they didn't contribute to the theming.
Created in Adobe Illustrator and Photoshop
