Challenge
In today’s digital age, constant exposure to social media and technology has led to decreased emotional awareness, stunted communication skills, and a growing sense of disconnection — especially among youth. The challenge was to create a compelling, educational tool that would encourage real-world engagement and help individuals (particularly students and educators) develop emotional intelligence and healthier communication habits.
In today’s digital age, constant exposure to social media and technology has led to decreased emotional awareness, stunted communication skills, and a growing sense of disconnection — especially among youth. The challenge was to create a compelling, educational tool that would encourage real-world engagement and help individuals (particularly students and educators) develop emotional intelligence and healthier communication habits.
Approach
I developed Alive as a conceptual campaign centered on Social and Emotional Learning (SEL). I began with in-depth research into the effects of digital isolation and current SEL frameworks used in schools. This insight guided the tone, messaging, and visual identity of the project.
I developed Alive as a conceptual campaign centered on Social and Emotional Learning (SEL). I began with in-depth research into the effects of digital isolation and current SEL frameworks used in schools. This insight guided the tone, messaging, and visual identity of the project.
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Deliverables
A full brand identity (logo, typography, and color palette)
A Figma-based prototype of a user-facing app
A motion-graphic advertisement
Conceptual billboards designed to catch attention and spark curiosity in public spaces
Animated Ad
Layout 1
Post User Testing Layout 2
Post User Testing Layout 3
Billboard
Outcome
Alive became a vibrant, visually engaging campaign that blends digital tools with analog values — reminding users to be present, self-aware, and emotionally open. The branding and UI reflect the energy of youth while maintaining clarity and functionality. This project allowed me to merge my interest in educational design with branding and UX storytelling.
Alive became a vibrant, visually engaging campaign that blends digital tools with analog values — reminding users to be present, self-aware, and emotionally open. The branding and UI reflect the energy of youth while maintaining clarity and functionality. This project allowed me to merge my interest in educational design with branding and UX storytelling.
Reflection
This was one of the most rewarding projects I’ve worked on. It challenged me to think critically about real-world problems and showed me the impact thoughtful design can have when rooted in empathy and purpose.
This was one of the most rewarding projects I’ve worked on. It challenged me to think critically about real-world problems and showed me the impact thoughtful design can have when rooted in empathy and purpose.
Tools Used
Adobe Illustrator & Photoshop (branding, graphics)
After Effects (animated ad)
Figma (UI/UX prototyping)
InDesign (layout, documentation)
