GR Project 175 Beer Label Competition
This Project asked Kendall students to create beer can labels that represent the city of GR (Grand Rapids, Michigan) in celebrating 175 years of growth. I entered 2 labels into the competition, Flora and Waves, both representing integral parts of the heart of Grand Rapids. Flora took the second place slot. Due to unforeseen circumstances my can was ultimately chosen as the can to be printed and distributed locally.
Deliverables
Concept
Mockup
Digital Art
Entry #1 Flora
Rooted in the natural beauty of Grand Rapids, this design highlights the city’s diverse flora, from towering oaks to delicate wildflowers. The intricate, hand-drawn botanical illustrations celebrate the rich ecological heritage that has flourished alongside the Grand River. The soft, natural blue palette evokes a sense of tranquility and connection to the land, paying homage to the landscapes that have nurtured Grand Rapids’ growth for 175 years.
Entry #2 Waves
This design celebrates the dynamic energy of Grand Rapids, drawing inspiration from the Grand River’s flowing currents. The bold, fluid waves symbolize movement, growth, and the city’s ever-evolving spirit, while the bright yellow kayakers reflect the adventurous, community-driven nature of Grand Rapids. The deep blue color palette honors the city’s strong connection to its waterways, making this design a tribute to the river that has shaped its past, present, and future.
