Netflix Brand Refresh
This brand refresh project for Netflix focuses on revitalizing its identity while reinforcing its position as a leader in the streaming industry. It examines Netflix’s core strengths, including its bold branding, iconic sound, and industry-defining original content, while identifying areas for growth. The refresh aims to enhance user engagement by introducing communal viewing experiences, interactive social features, and family-friendly options. By evolving its platform to foster greater connectivity and shared experiences, Netflix seeks to deepen brand loyalty, attract new audiences, and maintain its competitive edge in the global entertainment market.
Deliverables
Logo
Research
Keynote Presentation
Ads
Packaging
Persona & Research
TV App Open Ad
Social Media Post Ads
OOH Poster Ads
Billboard Ad
TV App UI
App UI
