Challenge
Create a distinctive packaging design that captures attention and conveys the brand's playful essence.
Create a distinctive packaging design that captures attention and conveys the brand's playful essence.
Approach
I developed "Ooh La La" as a packaging concept that utilizes vibrant colors, bold typography, and die-cut techniques to create an engaging unboxing experience. The design balances aesthetic appeal with functional considerations, ensuring that the packaging is both eye-catching and practical.
I developed "Ooh La La" as a packaging concept that utilizes vibrant colors, bold typography, and die-cut techniques to create an engaging unboxing experience. The design balances aesthetic appeal with functional considerations, ensuring that the packaging is both eye-catching and practical.
Deliverables
Logo and brand identity system
Packaging dielines and mockups for multiple product types
Print-ready label designs
Promotional flat-lay visuals for social media
Mini brand style guide
Sun Symbol Animation
Bottle Packaging Ad
Single Page Spread Ads
Packaging Ads
Billboard
Animated Packaging
Outcome
A complete visual identity and packaging suite ready for shelf display, combining shelf impact with strong brand storytelling.
A complete visual identity and packaging suite ready for shelf display, combining shelf impact with strong brand storytelling.
Reflection
This project challenged me to balance aesthetics with practical considerations like layout constraints and consumer usability.
This project challenged me to balance aesthetics with practical considerations like layout constraints and consumer usability.
Tools Used
Illustrator,
Illustrator,
Photoshop,
InDesign,
Spline
