Aperitivo Rebrand
In my endeavor to refresh an established brand, I selected Aperitivo at the Downtown Market, Grand Rapids, recognizing its outdated aesthetic. Through thorough research, I uncovered a profound appreciation for charcuterie alongside uninspiring designs. Leveraging these insights, I embarked on a mission to inject Aperitivo with vibrant hues and dynamic energy, crafting a branding that not only catches the eye but also revitalizes the shelf, inviting all to indulge in its newfound allure. This is a project that I've revisited as I've grown both as an artist and a person bellow is a history of multiple interpretations that I am proud of.
Deliverables
Branding
Logo
Web Prototype
Packaging
Logo Animation
Web Prototype
Food Packaging
Restaurant Stationary & Decor
Billboard
Illustration
Rolling Scroll
