Challenge
Rebrand a local restaurant. I discovered their logo near a gas station in Rockford, MI, and saw an opportunity to elevate their brand. The challenge was to blend the restaurant’s cultural influences with the local spirit of the Rockford Rams.
Rebrand a local restaurant. I discovered their logo near a gas station in Rockford, MI, and saw an opportunity to elevate their brand. The challenge was to blend the restaurant’s cultural influences with the local spirit of the Rockford Rams.
Approach
I explored a range of logo sketches and researched the restaurant’s brand and similar concepts. When early ideas felt too generic, I shifted focus to Rockford’s identity, combining the local Ram mascot with Asian-inspired design elements, drawing influence from Chinese zodiac illustrations of the sheep/ram.
I explored a range of logo sketches and researched the restaurant’s brand and similar concepts. When early ideas felt too generic, I shifted focus to Rockford’s identity, combining the local Ram mascot with Asian-inspired design elements, drawing influence from Chinese zodiac illustrations of the sheep/ram.
Deliverables
branding
menu
vehicle
packaging
OOH
Logo
Before
After
Local Sponsorship Logo
Menu
Food Packaging
Vehicle
Billboard
Social Ads
