Marketing and Operations Coordinator (Contract)
JerkyGent / Rogue Jerky
JerkyGent / Rogue Jerky
This project was created for JerkyGent and Rogue Beef Jerky to market the brands and individual products across email/sms/social media platforms.
BRIEF SNAPSHOT
Client:
JerkyGent / Rogue Beef Jerky
JerkyGent / Rogue Beef Jerky
Objective:
Position JerkyGent as a premium alternative to mainstream jerky brands, justifying higher price points through clear product differentiation and storytelling.
Position JerkyGent as a premium alternative to mainstream jerky brands, justifying higher price points through clear product differentiation and storytelling.
Audience:
Men 20–50 interested in outdoor, fitness, and keto lifestyles, along with gift buyers shopping for partners during seasonal promotions.
Men 20–50 interested in outdoor, fitness, and keto lifestyles, along with gift buyers shopping for partners during seasonal promotions.
Constraints:
Timeline: Biweekly marketing.
Formats: email/sms/instagram/facebook/google/meta.
Production limitations: Amount of product, expiration dates, allergens, heavy workload, small team.
Platform requirements: FDA information, full disclosure of product.
Timeline: Biweekly marketing.
Formats: email/sms/instagram/facebook/google/meta.
Production limitations: Amount of product, expiration dates, allergens, heavy workload, small team.
Platform requirements: FDA information, full disclosure of product.
MY ROLE & OWNERSHIP
My responsibilities:
My responsibilities:
• Led campaign concept development and asset execution across email, web, and social.
• Managed SKU creation, product listings, and visual merchandising.
• Designed packaging and merchandise, preparing files for print production.
STRATEGIC THINKING
Messaging and visual hierarchy were designed to balance premium positioning with accessibility, ensuring higher price points felt justified rather than exclusionary.
SYSTEM / EXECUTION CONTEXT
The final system was designed to support multiple platforms, allowing assets to be adapted without sacrificing clarity or consistency.
Below are key executions across digital and physical touchpoints.
Below are key executions across digital and physical touchpoints.
FULL-FUNNEL APPLICATION
• The work was applied across multiple touchpoints, including:
• Website, Product page
• Email / SMS
• Social Media,
• Print (Packaging/Merchandise)
PRODUCTION & REAL-WORLD CONSIDERATIONS
• Prepared print-ready dielines and packaging layouts.
• Managed FDA-compliant labeling and disclosure formatting.
• Optimized digital assets for Shopify and Klaviyo constraints.
IMPACT
This work enabled consistent biweekly marketing campaigns and seasonal launches while reinforcing JerkyGent’s premium positioning across email, web, social, and packaging. By developing scalable design systems and production-ready assets, creative execution became more efficient within a small team environment, supporting faster rollouts and clearer product differentiation at higher price points.
